How to Stay Visible In Your Childcare Business During The Coronavirus Outbreak

Many of you are closed and uncertain about when you will open again.  By the time you open again later on in the year you may have lost your cohort of children to school. How can you do make sure you’re still seen and not forgotten in your local community? Here are a few ideas on how to use social media to support you right now.

Have a regular social presence

On your social media channels make sure you keep up with regular posting of social media posts. Here are some ideas to help with levels of engagement;

• Home learning and play ideas
• Links to activity guides
• Show your audience how you’re using this time to engage in training and share a snapshot of what you’re doing
• Positive quotes
• Tips on supporting big feelings
• Behind the scenes of how and your family are coping
• Share a few throw backs to this time last year when you had a teddy bears picnic
• If you’re thinking of making any changes ask the opinion of your audience. For example; we’re thinking of adding ……to our menu next year. Should we go for it?
• Share your favourite books by reading these to the camera
• Share some testimonials of kind words from children and families
• Create a quiz on Instagram for children and parents to do together. You could have questions like what is Angela’s favourite book? Does Angela like singing the rainbow song?
• Share a post on what your favourite day looks like.

Support your local community

Many of you will already be members in your local community facebook group. Create a presence in the group by sharing ideas in here of things to do with young children to support play. Maybe even share some videos of activities you might set up or film yourself telling a story and post inside. By doing this you help to stay in the front of everyone’s mind without coming across as salesy.

Use Instagram in your locality

Make sure to share your wonderfulness on Instagram too. When creating a post make sure to add in the location your in as this helps others in the area see your posts.

Create A Recommend A Friend Offer

Post on your page the option for your current parents to recommend a friend and for them both to get some free sessions.

Let me know if you try any of these and remember to use #hyggeintheearlyyears

Kimberly x